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Nvidia's 9400M Makes Power Grab for Huge Share of Integrated Graphics Market


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The end of Intel Integrated Graphics ?

As far as Nvidia is concerned, any problems that may have plagued its previous mobile GPUs are a thing of the past. Bill Henry, director of notebook marketing at Nvidia, recently stated that the graphics chip maker has "updated the materials" used to manufacture the company's chips. Nvidia was successful in getting that message across to Apple, who chose to use Nvidia's 9400M GPU it its refreshed MacBook line, but Apple's not the only one who's convinced.

According to news outlet DigiTimes, several global top-tier notebook vendors are jumping on board Nvidia's 9400M bandwagon. Some of these include heavy hitters Asus, Acer, HP, and Dell, all of which plan to launch MCP79-based (9400M) laptops by the end of the year. Speculation among notebook vendors suggest that Nvidia's new chipset could end up with a 20 percent market share of Intel-based notebook platforms.

If true (and according to Ujesh Desai, Nvidia's GM of GeForce products, more than 10 MCP79-based notebooks will have been released by the beginning of next year), Nvidia's fortunes could take a much needed turn for the better, both in public perception and investor confidence, the latter of which has watched the company's stock price plummet compared to not even one year ago, before the market went haywire.

Is Nvidia on the up and up? Hit the jump and give us your take.

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This probably will temporarily gain some market share, but not among the knowledgeable buyers who want to get every last bit of performance possible out of their systems. Those people will most likely still buy the Intel chipsets, which have been proven time and time again to be faster than Nvidia chipsets (not including graphics.) On the graphics front, just wait until Larrabee comes out. Then, AMD and Nvidia are going to be blown away.

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haha.. Michael is a devoted intel fan. To be honest I am too, and am also looking forward to intels GPU's.

Nvidia will hopefully not make the mistake of cutting the cost of materials and save a couple extra dollers per chip. which i understand may add up to quite a bit accounting for all chips sold.

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But as a consumer in a two horse race we need AMD to do well so that Intel has to do better :)

We also need AMD and Intel to do well so that nVidia has to do better.

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I have never doubted AMD's place in the world. It is to play underdog to Intel and Nvidia to make sure their products advance more quickly.

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